Einstein Bros. introduces new Shmearfuls, bite-sized shmear-filled bagels in six different flavor options.
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The new shmear-filled mini bagels are available as singles or a trio of mix-and-match flavors:
- Pretzel & Beer Cheese
- Jalapeno Cheddar & Plain Shmear
- French Toast & Maple Shmear
- Everything & Plain Shmear
- Asiago Parmesan
- Plain Shmear
- Plain & Plain Shmear
As part of the nationwide rollout, the brand is launching a “Shmear Campaign” intended to spread positive messages on social media while at the same time promoting deals for the new product.
Free Shmearful Coupon
Einstein Bros. fans can get a coupon for a free Shmearful with any purchase by sending a compliment to a friend, family member or even a stranger on Twitter using #ShmearCampaignPromo.
Buy One, Get One Free Event
On August 8, 2017, the brand is running a “Frenemies Eat Free” event where anyone who visits a participating location with a “frenemy” (an enemy turned friend or even just a friend) can take advantage of a buy one, get one free offer on Shmearfuls by using the code words “Shmear Joy” at the counter.
Additionally, for each Shmearful purchased at Einstein Bros. locations between September 11 and September 17, Einstein Bros. will donate $1 to assist with Ditch The Label’s anti-bullying campaign.
Image – Einstein Bros.